"Commit yourself to lifelong learning.
The most valuable asset you'll ever have is your mind and what you put into it."
-Albert Einstein.
How to Turn a Podcast Into a Business Development, Visibility, and Relationship-Building Asset There are a lot of podcasts, and there are even more people who have thought about starting one. For a business owner, the temptation is easy to understand. A podcast seems like the perfect place to share expertise, build credibility, connect with interesting people, create content, and eventually generate business. The problem is that too many podcasts are created with the assumpti